Like “pink slime” and brominated vegetable oil, the food world has been taken hold by another round of “what the f#ck is in my food” craziness.
Now the issue is with Kraft Macaroni & Cheese, that staple of so many children’s dinner requests and the late night kitchen escapades of drunkards, and the dyes contained within its unnaturally yellow “cheese” sauce. In the U.S. that bright canary hue is the result of yellow dye #5 and #6.
Two food bloggers, Van Hari of Food Babe and Lisa Leake of 100 Days of Real Food, started a petition on Change.org to have Kraft remove these dyes because of potential harmful effects and match the formulation of non-North American macaroni & cheese. Picture pretty much sums it up:
On March 6th, representatives from Kraft sent a letter to Hari and Leake with typical corporate speak that missed the core of the issue. There is no reason for these dyes to be in a product that is marketed at children—the whole marketing to children is another issue for another time—and so widely available.
Hari and Leake nail it in their response:
If Kraft’s “safety and quality” of their products is their “highest priority” and they “take consumer concerns very seriously,” then why have they continued to use a questionable ingredient that requires a warning label in Europe? Don’t they have a responsibility to be proactive and do the right thing for their own country’s citizens?
So far the petition has garnered over 200,000 signatures but more cannot hurt. Please take a moment and sign it here.
But remember, the U.K. does not have it so easy. Apparently it’s easy to confuse a horse for a cow when loading the slaughterhouse.