During my childhood there were two consistent beer memes. One was the whole “Great taste, less filling” battle of Miller Lite. The second was the tag line “Head for the mountains of Busch…beer.” If you were a child of the 1980s you know what I am talking about.
Busch moved from being a fond childhood memory to the beer du jour of my college days. We did not drink Natural Light or Keystone Light. Nope, my house was a Busch Light house. Keg after keg of Busch Light came in through the back door and served up ice cold to all comers. The almost non-existent flavor of that beer is still in the back of my throat.
Since then I have grown up and abandoned the drinking habits of an 18 to 22 year old college male. Imagine my surprise when I saw that AB InBev was releasing the first new beer in a long time under the Busch brand name, Busch Signature Copper Lager:
You may not have seen this beer yet because it was initially rolled out in 12 Midwestern states that probably correlate quite nicely to the markets that quaff high quantities of the mainline Busch products.
Regular Busch and Busch Light clock in at 4.3% and 4.1% ABV respectively, while Signature Copper Lager comes in at 5.7%. This is a decent jump from Busch Light and will probably end up kicking some fool in the rear who is used to drinking can after can of the nearly water beer.
The primary difference, save for the alcohol increase, is the addition of copper malts to the brewing process, hence the name. The extra malt in the body of the beer does enough to support the extra alcohol and the beer drinks really easily. Actually, it drinks really easy and would be a great beer for a tailgate when you need beer that is in cans and you are not really going to be spending the morning discussing the finer merits of dry hopping. There is a time and place for cheap American lager.
With all that being said, I was pleasantly surprised by Busch Signature Copper Lager.
The beer’s advertising is probably the most honest I have seen in ages. It’s billed as the beer for “Slightly More Special Occasions.” That just slays me.
I don’t know what this means, but the website for Busch and Busch Light do not mention Signature Copper Lager at all.