Well Said Mr. Brookstein

Jesse Brookstein, one of the co-founders of Call to Arms Brewing Co. in Denver, sat down with Jeremy Meyer of the Denver Post to offer his assessment of “beer scene” in Colorado and predict the trends that will define craft beer in 2016.

I have not seen, read, or heard a more accurate assessment of what things will look like in 2016 than the following statement from Mr. Brookstein:

The continued fear-mongering of the craft beer hype-machine. As the industry grows, so grows the legions of beer writers — and what truly drives their creativity is doom, gloom, and not-so-original (and often wrong) opinions and predictions. There isn’t a craft beer bubble about to burst. Hops will remain readily available — not everyone will get Citra, but they will get hops. It’s not the can or bottle itself that leads to oxidation, it’s the environment in which it’s packaged. IPAs are not a fad; fads don’t last decades. Sours are not a fad; fads don’t last centuries. Oft-repeated opinions don’t necessarily reflect facts.

Craft beer will be fine because what these brewers are doing cannot be duplicated at a macro level.  There will be challenges, but the industry will adapt and-dare I say-thrive in the face of these challenges.

Again, well said Mr. Brookstein.

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