The “middle” of the craft beer market is dead. Successful craft brewers caught between the mega corporations like AB InBev and the nimble locally focused brewers are either selling to the big boys (e.g. New Belgium Brewery) or downsizing (e.g. Boulder Beer). Heck, even the big boys are getting out of the craft beer game after realizing that nationally distributed craft beers are not really attractive to a consumer with hyper local choices. Yes, I am looking at you Constellation Brands.
Instead of forking over money to a faraway brewery that might actually just be a faraway mega corporation, make your beer consumption as local as possible.
Better yet, make your beer consumption a direct affair. Buy your beer directly from the brewery. Do not involve a distributor or a retailer. Make every dollar go to the brewery. It can make a difference. The most successful new breweries—over the past five years or so—seem to be the ones who operate with a taproom as their primary source of revenue. Why? It cuts out the middle man and avoids the headaches of distribution.
Even when you buy local beer at the grocery store it potentially involves a number of middle men. In some states it is possible for your local brewery to “self-distribute” but this is a hard road and really only works in a hyper local type of market. Even in this instance there is the retail outlet’s need for some level of profit.
Going further, make your beer consumption a packaging neutral affair.
The old saw about recycling an aluminum can is that it saves approximately 95% of the energy compared to creating an aluminum can out of virgin ore. This is usually equated to running a light bulb for an entire day or watching a television for a couple of hours. Calculate a different way, recycling one pound of aluminum (approximately 33 cans or a “dirty thirty” of PBR) saves around 7 kWh of electricity.
However, even recycling that aluminum can uses energy and contributes to a global supply chain that uses a lot of energy. The aluminum supply chain, unfortunately, does not have a 100% recovery rate as evidenced by the number of cans I pick up along my usual cycling route in a given week. Removing any volume from this supply chain is an environmental win.
By utilizing a reusable package, in this case a glass growler or “meowler,” removes aluminum packaging from the waste/recovery stream. I am sure that there is a calculation to figure out how many times I need to use a growler to compensate for its own production costs in terms of energy, but given that I have owned the same growler for almost five years I am going to consider those costs accounted for several times over.
The goal is to buy beer that is made locally, purchased directly from the brewery, and in packaging that is reusable. Local, direct, and packaging neutral. It’s the future.
Posted in Beer, Challenges, Uncategorized
Tagged aluminum, beer, bottle, brewery, can, craft, direct, glass, growler, kWh, local, macro, meowler, micro, middle craft, packaging, PakTech, plastic, recycling, reduce, reuse
About once a week, sometimes more, I pick up a discarded aluminum can on the side of the road in the last few miles of my usual thirty mile out and back. Cyclists are not the source of these cans, I believe, since most of them are on a stretch of road well-travelled by garbage trucks, work vehicles, and jackasses who litter.
Aluminum, as we all learned in elementary school when Earth Day was new and shiny, is easily recyclable. The problem is that less than half of the estimated 100 billion aluminum cans per year are recycled. Now, a 50% recovery rate is pretty good compared to plastic or paper but considering the ecological impact of turning bauxite into aluminum it is unacceptable.
It takes a lot of raw bauxite ore and energy to make aluminum. Recycling the aluminum flips that equation on its head. The old saw that we learned as kids was that the energy saved from recycling one can could save enough energy to run your television for three hours. When you are concerned about the environment and love watching Thundercats on Saturday morning this is a big deal. Now? Not so much. Here’s the deal. It takes twenty times the energy to produce an aluminum can from raw ore versus recycling said can. Put in kilowatt hour terms it takes ~4.2 kWh to make an aluminum can from scratch. So, every can you pull from the waste stream and put into the recycling stream saves about 4 kWh of electricity and, by extension, about 4 pounds of carbon dioxide emissions.
That is for a single can. If I pick up a single can across the 25 or so weeks of “prime” riding season here in eastern Iowa the end result is a savings of about 100 kWh of electricity or 4 to 5 days of solar photovoltaic production from my rooftop array. Start multiplying that over all of the people taking a ride and it adds up to some real electricity savings. Think about getting closer to 100% recovery of the 100 billion aluminum cans manufactured in the U.S. every year. Those are big numbers.
How big? For every one billion cans or four billion pounds of carbon dioxide not emitted that is like doing any one of the following:
- Over 388,000 of the average car driven for a year or
- Almost 196,000 homes energy use for one year or
- About 460 wind turbines production for a year
- And a whole lot more…play with the numbers, it’s fun.
This is why it is important, in my mind, to pick up the cans I see littering the road and trail when I am on my bike. A few seconds every ride is all it takes. Heck, in Iowa we have a freaking deposit law so every can also nets you a nickel. Do it for the nickels!
Posted in Eco-Activism, Household, Uncategorized
Tagged aluminum, bauxite, bicycle, can, cans, deposit, energy, Iowa, kWh, litter, plogging, recycle, trash, waste
Lately, I have been getting my local beer fix via growlers filled when I stop in somewhere to have a beer and maybe eat some food. If my son had his way we would eat at the brewery all the time because he gets to have a grilled cheese and a soda. His motivation is always easy to figure out.
Something has started to gnaw at me a little bit when it comes to growlers. I am paying more for the privilege of using a reusable container. Hear me out.
On average a growler costs me $12 to $14 to fill. Not bad for 64 ounces of fresh, local craft beer. However, a six pack of 12 ounce bottles from a local brewery only costs $9 to $10 at the grocery store. For the math challenged that works out to an average of $13 for 64 ounces of beer versus an average of $9.50 for 72 ounce of beer. Or, on a per unit basis, approximately $0.20 per ounce for the growler versus approximately $0.13 per ounce for the six pack. Therefore, I am paying more for less beer from the same brewery. Why?
You could argue that the taproom has to be staffed to fill a growler, but I would counter that the same brewery has to staff a bottling line, pay for packaging, deliver the beer to retailers, and in a lot of cases share some promotional cost. Never mind the costs of designing packaging, getting approval from regulators, and what not. This is all for the same beer from the same brewer.
Thus, I am spending more money to use my own container, which is reusable a nearly unlimited number of times, to directly purchase beer from the brewer, so no retailer or middle man gets a cut. What is up with that?