Tag Archives: Instagram

What’s in the Box: Nomadik April 2017

Sorry for getting this posted late, but life has a way of getting in the way of things.

Niteize CamJam:

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In the interest of full disclosure, I already own a half dozen of these little things for various tasks like tying down items in the back of my truck or securing tarps.  Work like a champ, easy to tighten at 5 AM in the middle of Nebraska, and cheap enough that I do not care if I misplace one due to a hangover induced late start.  I keep them in the cavernous center console of my truck for this “it’s gonna’ happen sometime” events.

Mountainsmith tent stakes:

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I do not camp, so the utility of tent stakes is somewhat limited.  That being said I do use tent stakes to secure coverings on outdoor projects with some frequency.  There might be some utility here after all.  Are tent stakes kind of like getting socks for Christmas?  Sure, we all need them at some time and we all appreciate a high quality rendition.

The PowerPractical LumiNoodle comes is one seriously over packaged piece of allegedly outdoors gear:

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That is just the outer wrapper, a thick laminated foil like material similar to what is used for freeze dried camping meals, that opens to reveal the second layer:

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Yep, it’s a bag in a wrapper that yields the LumiNoodle eventually:

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Nomadik may tell me that the LumiNoodle is worth $20, but it is really worth nothing since it does not work without a battery pack.  Sure, a 25% off coupon was enclosed to purchase a battery pack from PowerPractical but I kind of feel like these items should be useful from the moment I open the box.  Call me critical.

A battery pack from PowerPractical runs approximately $30 ($22.50 after 25% off coupon) for 4400 mAh.  Significantly larger, in terms of power capacity, battery packs are available online from Amazon for the same price.  Seems a little odd to me.

Maybe I am just not hipster enough to use the LumiNoodle for Instagram.

The inclusion of a three month trial subscription to Reelhouse’s Slipstream leaves me the most conflicted.  Slipstream is a streaming collection of action sports films. There are some interesting films in the catalog, but aren’t we supposed to be encouraging people to get into the outdoors as opposed to watching the outdoors on a screen?

This month’s box was kind of a bust.

Everyone is a Shill Nowadays

Instagram is my little curated slice of the Internet.  It is filled with post after post of people living and recreating in the mountains.  It is essentially the life I would like to lead if I did not have things like a mortgage, children, and a general sense of long term fiscal responsibility.  Yes, I am so basic in that respect but basic pays the bills.

Instagram is also a cesspool of shills.  It seems like everyone is shilling for someone or something.  I find Mikaela Shiffrin to be an amazing athlete and my nine-year-old daughter is infatuated with her skiing exploits, but I know that she is shilling for Barila or Vail Resorts when she posts on Instagram.

Loki the Wolf Dog is shilling for Toyota or whoever else is sponsoring the latest adventure.

Heck, even hippies in vans are shilling for potato chips.

All is not lost because we can peer through the marketing noise for the message we truly care about.  I am genuinely curious about the results from World Cup ski races and my daughter hangs on every post Mikaela Shiffrin makes but the occasional Barila blast is not going to change my pasta buying habits.  I enjoy watching Loki the Wolf Dog tear down some backcountry slopes in the San Juan Mountains but I am not going to test drive a new Tacoma.

Once we recognize that everyone online is shilling for someone or something we take the power away from the marketers.